From YouTube to yard signs, build media savvy that is up to speed with today's media-rich world.

With teens today spending on average 43 percent of their waking day interacting with media of one type or another, it is more critical than ever that they learn the necessary skills for both consuming and creating content wisely. Part of our Take a Look! Modern Media Literacy series, What's the Purpose? examines the author's purpose always present in media, how to spot it, and how to use it intentionally to inform, persuade, and entertain. Highlights of the book include:

• Uses practical examples with both digital and legacy media
• Engenders critical thinking skills
• Offers tips and tricks for readers to try on their own
• Includes an extension activity

This series gives readers a crash course in basic media literacy skills: understanding audience, perspective, persuasive appeals, author's purpose, tracing sources, and creating media content. Series closely aligned with standards from the American Association of School Librarians and the Journalism Education Association and follows research from the Center for Media Literacy.